GROWTH IN VISITATION
FOR VISIT FLORIDA
GLOBAL HOTEL OPENING OF
THE YEAR FOR MARRIOTT
GROWTH IN SOCIAL FOLLOWERS
FOR NORWEGIAN CRUISE LINE
We use insight-driven community building to create a direct connection between brands and audiences, igniting loyalty, engagement, and action.
We put creativity and innovation to work on behalf of a brand’s authentic story, capturing attention and giving fans something real to rally behind.
We create powerful visuals rooted in brand truth, with responsive, flexible production capabilities.
We help companies live their brands from the inside-out, energizing teams, inspiring passion, and transforming experiences.
As a powerful extension of the new “Never Lose Your Splash” brand campaign for Visit Lauderdale, we set out to create a moment that would stop our biggest feeder market in their tracks. For New Yorkers in the rush of everyday life, joy can too often quietly fade into the background. We wanted to disrupt that with a simple but powerful message.
Every time recession headlines start circulating, the same question follows: Will people stop traveling? History suggests something more nuanced. When economic uncertainty rises, travel is rarely the first thing Americans eliminate. Instead, they rethink what it looks like. The desire to get away, to reconnect, to reset, does not disappear just because budgets tighten. What changes is how people prioritize, plan, and spend.
SPARK has been engaged by the United Soccer League (USL) as its new brand marketing partner. The collaboration comes as the USL prepares to launch a new Division I league and implement the country’s first promotion relegation system.
BRAND
Built on Belief
To stand out, stand for something. We build lasting brands based on meaningful insights, and bring them to life in extraordinary ways.