The recession put Florida tourism in a bind. Ad budgets were down and the state needed an out of the box solution. Let’s get Florida residents to advertise for us. So, Spark created the Share a Little Sunshine campaign. It is an online effort to get Floridians to invite friends and family down to the sunshine state.

Spark provided everything from website design to the social initiative to the television spots. We let everybody know that more tourism means more jobs. More jobs means more revenue for Florida residents and the state. Then we encouraged residents to share Florida and gave them the social tools to make it happen.

Competencies & Technologies:

+  Front-end web design and coding
    (XHTML, CSS, Javascript)

+  Social Sharing Strategy

+  Photography through SPARK Studios

Grocery shoppers in Florida needed a reality price check on their groceries. So we gave them one. We set up tent across the street from the grocery giant Publix to prove once and for all Sweetbay’s groceries were the same or higher quality and cheaper.

But we didn’t stop there. The idea needed the support of social media and a creative way for shoppers to interact with the Sweetbay brand online. So, we launched a comprehensive online campaign supported through online media buys and a fully monitored and managed social program. With buzz spiking and their Share of Voice on the rise, we are confident this campaign will provide short-term and lasting value.

Competencies & Technologies:

+  Social media and relationship marketing strategy

+  Online ad buys and advertising

+  Utilization of Lithium Scout Labs
    online monitoring software

+  Video production through SPARK Studios

+  Social profile branding

Webjet is one of Australia's largest and most popular travel booking sites. When they decided to launch their online service into the US, they called on Spark Interactive. We helped redesign and re-think their user interface and retool their search functions for a much larger, more competitive market.

Competencies & Technologies:

+  Usability Consulting

+  Front-end web design and coding
    (XHTML, CSS, AJAX, Javascript)

We renewed, refreshed and reinvented a 42 year-old hospital’s role in the online space. After a study, we learned that a woman’s hospital experience during childbirth helps define a family’s hospital preference for the rest of their life.

After that we had our work cut out for us. First, focus Bayfront’s strategy around new mother’s and women’s care. Second, help foster and start conversations with our target audience and Bayfront Baby Place through Facebook. Third, use hyper-targeted non-traditional media that leads potential customers to a personal web experience where they can meet the Bayfront Women’s Care staff and feel even more comfortable about their healthcare choices.

Competencies & Technologies:

+  Front-end web design and coding
    (XHTML, CSS, Javascript, Actionscript, Flash)

+  Back-end development
    (CMS built using PHP, mySQL)

+  Social media strategy

+  Video production and photography
    through SPARK Studios