With so many shoppers deeply rooted in the competitor's brand, how could we convince people that Sweetbay had lower prices? The facts were on our side, but we were fighting an uphill battle. The solution was clear – tell the truth. So we created a reality price campaign centered around showing rather than selling.

With a high price perception and low-cost competitors springing up everywhere, Lifestyle faced two challenges simultaneously. To directly counter both, we proposed a new pricing structure giving members options. LFF’s ‘Build Your Own Membership’ centered around the idea of freedom of choice. It allows members to join for a low cost and pay for only the services they want.

To help drive tourism for VISIT FLORIDA, we created a campaign that motivates everyone in our state to pitch in for a greater cause — giving Florida’s economy a boost. It's an integrated campaign that reaches out to state residents not as a series of advertisements, but as a grass roots movement.

We addressed every aspect of the Bayfront image by elevating the level of design to uncharted heights for the healthcare industry. When the time came to launch the new Baby Place facility we utilized emotional photography with a simple, inviting message of "Hello." And when employees started showing up to work in new teal-colored cars and emphatically saying "Hello" in the hallways, we knew the campaigns had gained some traction.

You have an outdated web experience. You’ve got a cool product, people like it. You have international fans, but you’re not talking to them. That was David and Goliath Tees biggest problem. We started at square one: update and redesign the site.

After that, we started involving their fan base through an intense social media plan. So far its been successful. We’ve helped grow their Facebook fan base by 30%, and that’s increased sales.

Next we will help give them a solid brand identity in the online space through sharable web content sure to cause buzz--more fans, and more sales.

Competencies & Technologies:

+  Front-end web design and coding
    (XHTML, CSS, Javascript)

+  Back-end e-commerce web development
    (Magento Enterprise Edition utilizing PHP, mySQL)

+  Social Media and Relationship Marketing Strategy

+  Online ad buys and advertising

+  Video production and model photography
    through SPARK Studios

The Transitions Championship is not your father’s golf tournament. Sure it has world-class golf that appeals to golfing fans, but we had to position this tournament as something everyone could get into. We took a positioning that put the fun aspect of the tournament on par with the level of golf spectators got to see to make the Transitions Championship the ‘must attend’ sporting event of the season.